G/O Media, the owner of a handful of web sites that the moment belonged to Gawker Media, introduced Thursday it is scooping up the company information site Quartz.

Phrases of the offer ended up not disclosed.

Quartz co-founder and CEO Zach Seward instructed staff members in a memo Thursday that he agreed to promote the business enterprise to G/O, proprietor of previous Gawker web-sites like Deadspin, Jezebel and Gizmodo, to “help propel” its “next period of growth.”

In flip, Seward stated the media conglomerate, will assist Quartz “unlock new income streams devoid of any reduction in positions.”

Insiders said it’s unclear how Quartz will mesh with G/O, a corporation with a notoriously terrible observe record with easy put up-merger transitions.

G/O CEO Jim Spanfeller instructed the New York Times that Quartz was an beautiful acquisition because it has the possible to “lure subscribers and beneficial advertisers like the consulting organization Accenture to G/O Media.”

G/O Media, which features a host of former GawkerMedia internet sites, such as pop lifestyle website Jezebel, has acquired Quartz.

He extra that Quartz “should be able to enable scale up our current traces of company as very well as include some new types that they have experience in.”

Digital media firms have arrive under fireplace in latest yrs as the lion’s share of electronic advert earnings is gobbled up by tech giants like Google, Facebook and Amazon. As a outcome, the moment buzzy digital media companies have joined forces, these types of as Vox Media and Group 9, Buzzfeed and Complex Network and Vice Media and Refinery29.

Spanfeller stated he is on the hunt for far more deals to create up G/O, which was shaped in 2019 immediately after the private equity organization Terrific Hill Companions purchased a handful of websites that applied to be section of Gawker Media.

Jim Spanfeller
CEO Jim Spanfeller has come below fireplace a number of times by staffers at G/O Media.
Bloomberg via Getty Photographs

The offer sparked outrage among staff members, who had been used to a absolutely free-wheeling, outspoken tradition at Gawker. They griped about Spanfeller’s selection to carry in new “older white guy” hires that have ties to him from his past gigs, which involve Playboy, Forbes Media.

Months afterwards, the complete editorial crew at sports media and lifestyle internet site Deadspin resigned amid a conflict with Spanfeller around a directive to “stick to sports” reporting. Earlier this yr, G/O Media workers went on strike for quite a few days, demanding increased income minimums.

So far, Spanfeller has reiterated that there will be no cuts at Quartz’s 50-journalist newsroom, but he did be aware that Katherine Bell, the site’s present editor in main and his small business lover, would stage down from her part but remain as an adviser to the organization. Seward will grab the title of editor in chief and general supervisor.

Screenshot of Deadspin.com
In 2019, staffers at Deadspin resigned en masse, after Spanfeller gave a directive about its editorial mission.

Quartz, launched in 2012 by Seward beneath the auspices of Atlantic Media, began as a business enterprise website. It soon expanded into matters from the international financial system to luxurious, lifestyle and even wellness, before it was bought in 2018 to Japanese agency Uzabase for a documented $86 million.

But the pandemic led to a drop in Quartz’s promoting earnings and Uzabase lower approximately 80 careers. The internet site misplaced $11.2 million in the to start with half of 2020, ending in June on earnings of only $5 million. Just two yrs soon after buying it, Uzabase set Quartz up for sale.

Seward acquired the battling web-site for an undisclosed sum, while, resources instructed The Put up at the time that he only paid $1. Since then, Seward stated Quartz has grown its spending subscriber base to all around 25,000, from much less than 18,000 in April 2020.

Neither G/O nor Quartz disclosed their financials, but Spanfeller informed The Moments that his enterprise was “profitable very last year and amplified its promoting earnings 53 per cent from the year before.”