Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Nicole Farley on December 1, 2022 at 12:25 pm | Reading time: 1 minute
Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization.
Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday.
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About The Author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
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