SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s abroad small business ongoing its development trajectory in 2021, buoyed by its new partnerships with leading distributors.
Previous yr by yourself, it signed partnerships with United States’ Hensley Beverage Enterprise in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this producing, Tanduay is available in 12 U.S. states and the territory of Guam as effectively as in the international locations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been one more excellent calendar year for Tanduay. We have expanded into new markets and obtained a lot more global recognition for our products and solutions. We hope to keep on with this advancement momentum in 2022,” mentioned Lucio Tan III, Tanduay President and Chief Operating Officer. Tan assumed leadership of the business in late 2019, steering the corporation throughout the pandemic.
New Partnerships, Far more Markets
In 2017, beneath the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the business started out an intense global advertising enlargement that proceeds until finally this day.
“Options are underway to develop in Canada, the United Kingdom, and Costa Rica this yr. Discussions are also getting held to carry Tanduay to other nations around the world,” Tan discovered.
In line with its move of capturing new marketplaces, Tanduay similarly entered into partnerships with 3 teams from the Countrywide Basketball Association (NBA) in 2021.
The brand name now experienced an existing partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at present the only Filipino manufacturer to be a lover of four primary NBA teams.
For the reason that of these partnerships, Tanduay made more recognition between NBA admirers from throughout the world. It also gave Tanduay the possibility to give the teams’ fans a flavor of Tanduay, as it opened its own bars at the dwelling arenas of the Timberwolves (Focus on Heart), Suns (Footprint Heart), and Bucks (Fiserv Forum) previous yr.
Tanduay also continued to acquire a lot more international awards and recognition. It was named the World’s Amount 1 Rum by Drinks Intercontinental Journal as it outsold other rum models for the fourth consecutive 12 months.
It also been given a Manufacturer of the Yr award from the London-centered Entire world Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only model to acquire the distinction beneath the Alcoholic Drinks – Rum Classification.
Tanduay acquired a total of 23 worldwide awards for its different products and solutions very last calendar year. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York Worldwide Spirits Competition.
Wanting Forward to A further Expansion Yr
“The to start with two months of 2022 have been fantastic for Tanduay. Our area and global business are the two carrying out perfectly, and we hope to carry on this performance for the rest of the calendar year,” stated Tan.
Tanduay has been in business for far more than 167 many years. It began out as a little distillery, and has considering the fact that expanded to turn out to be just one of the Philippines’ most prosperous rum brand names. It proceeds to keep in advance of the video game even with the entry of new area competition and worldwide rum goods.
It owns and operates the greatest distillery in the state. Tanduay at present has extra than 120,000 oak barrels in its arsenal with a capacity of about 24 million gauge liters — enforcing its ability to meet the desire of diverse marketplaces globally.
Media Speak to
Intercontinental Organization Progress Manager
Roy Kristoffer Sumang
International Business enterprise Improvement Supervisor