9 min read Small Business The Most Important Business KPIs. (Spoiler: Not Conversion Rate!) May 3, 2023 Francoise Ardion I was reading a paper by a respected industry body that started by flagging...
5 min read Small Business How to Minimize the Lead Conversion Gap October 14, 2022 Francoise Ardion There has been a hole in between the advertising and gross sales companies...
