Video Analytics in public life: What’s in it for me?
People movement – Video analytics can help build insights into the flow of people. Where are they going? By which…
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen…
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing…
B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
Changes to B2B ecommerce coming fast B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during…
Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that…
| What I Learned At Gartner Data & Analytics 2022
I was at the Gartner Facts & Analytics conference in London a pair of weeks in the past and I’d…
How to Use Social Media Analytics to Personalize Your Content Curation Strategy
As a material marketer, prospects are you have read the phrase “content is king.” And it’s correct. Articles is a…
Analytics that Matter for Your Personal LinkedIn Profile
As gurus, we can obtain ourselves stuck in a frequent cycle of expanding our connections and trying to access future…