Barbara Casey is a client engagement and textual content internet marketing expert as nicely as the CEO of Cellular Substantial 5. She retains a Bachelor of Science diploma in Journalism and Advertising from the College of Kansas. She is also a graduate of Goldman Sach’s 10,000 Compact Business enterprise education method. Barbara has 30 many years of expertise in direct advertising, branding, and company growth. She employs this understanding and textual content internet marketing tactics to help modest and medium-sized corporations employ the cell advertising and marketing revolution.
Today, Barbara joins me to discuss the increase of mobile promoting during the pandemic and how other marketing channels will see significantly less engagement in the next couple of decades. She reveals why textual content promoting is so efficient and clarifies the proper way to run a textual content concept marketing and advertising campaign. She features artistic techniques to leverage mobile promoting and outlines the system of constructing a text promoting checklist. Barbara also shares why personalization in cell marketing messages is important and why SMS will become the top rated internet marketing platform for compact firms.
“Mobile advertising and marketing is offering the information that a customer is wanting for at the time they are on the lookout for it, on the system of preference, which for most of us is our cellular phone.” – Barbara Casey
Pay attention to the podcast below:
This week on SmallBizChat Podcast:
- How cell promoting accelerated for the duration of the pandemic
- Why we will see less engagement by other varieties of marketing and advertising in the subsequent several yrs
- Why textual content internet marketing is a lot more effective than other direct marketing and advertising usually means
- The appropriate way to do a textual content information marketing and advertising campaign
- The gains of employing a textual content messaging platform
- The change concerning SMS marketing and advertising and MMS marketing and advertising
- Imaginative approaches to leverage textual content marketing and advertising
- The ideal techniques to construct a textual content advertising list
- How crucial personalised messaging is for mobile promoting
- Why SMS advertising and marketing is going to grow to be the prime internet marketing channel
Join with Barbara Casey:
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