G/O Media, which not long ago obtained company news web page Quartz, designs to shift its running product to be much more like its current acquisition, reports Mark Stenberg of Adweek.

Stenberg stories, “But Quartz staff members should not be concerned about the dilution of their business society or mission, Spanfeller said. If nearly anything, rather than change Quartz to resemble a standard G/O Media assets, the company aims to evolve its current portfolio to much more intently resemble Quartz.

“Since launching G/O Media, Terrific Hill Ventures has sought to professionalize the blogging that at the time defined its titles, which includes the former Gawker Media web-sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and style and higher-level assessment, signifies the way in which G/O Media aims to expand, in accordance to Spanfeller.

“In that vein, the company has no strategies to noticeably modify the Quartz site, exterior of potentially diminishing the promotion of its Every day Temporary newsletter. But, provided the advertisement-load prevalent to G/O Media qualities and the ultimate purpose of the acquisition, the business publisher will very likely see an uptick in programmatic advertisement placements, Shah explained.

“The media company also hopes to use the premium viewers of small business experts that Quartz attracts to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-centered Jalopnik could give them with incremental reach.”

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